Helping bars & restaurants go from standard to standout.
I help bars & restaurants attract more customers, highlight what makes them unique, and stand out from the competition by transforming them into trendy, professionally branded destinations with my Delectable Brand + Web Design process.
I see YOU.
I’ve worked every FOH position—I see you. You’re a passionate restaurant owner who opened (or are opening!) a restaurant to do what you love: serve beautiful food in an inviting environment that people fall in love with.
But now, you’re juggling staffing, payroll, repairs, orders, menus, and social media—all while trying to keep your business afloat. The nonstop chaos is overwhelming, and it’s wearing you down.
You might be here because…
You’re not attracting the right people or you don’t know who to appeal to.
You feel frustrated about how to stand out to people online since they can’t taste your food through a screen.
You feel stuck, and not seeing the results you need in your restaurant.
You feel overwhelmed and exhausted more often than you feel good about running your business.
You’re starting at the very beginning and feel daunted by the journey ahead.
I get it—restaurant life is busy. Let me lighten your load with my Delectable Brand Design process, helping you attract loyal customers before they even walk through your doors.
How it Works: The Menu
Step 1: COCKTAILS
In this phase, we’ll take the time to get to know each other. We’ll set up a strategy call where you can share your vision, goals, and dreams for your restaurant. Together, we’ll develop a brand strategy that truly captures its essence. From there, we’ll decide on the right deliverables to complement your brand identity package—whether that’s web design, menu templates, packaging design, or more. This will allow me to craft branding that speaks directly to your target audience, making your restaurant irresistible to the right customers. With this strong foundation in place, we can start reaching and attracting them right away.
Step 2: DINNER
This is where I take the reins, so you can focus on running your restaurant. Using everything I learned in our strategy phase as a guide, I’ll create two distinct mood boards to define our design direction. Once we’ve chosen the right path, I’ll develop several drafts of your brand identity until you’re absolutely in love with the design.
The final result will be a bold, eye-catching visual identity that speaks directly to your ideal customers—drawing them in through social media, your website, and your physical space. With a cohesive and strategic brand, you’ll capture attention, spark curiosity, and turn first-time visitors into loyal regulars.
Step 3: DESSERT
Your restaurant brand is ready to share with the world! With a strong visual identity in place, you now have everything you need to attract loyal customers who can’t wait to walk through your doors. Great branding doesn’t just make your restaurant look good—it creates a memorable experience, builds trust, and sets you apart in a crowded market. When your branding is done right, it transforms your restaurant into more than just a place to eat; it becomes a destination. Customers will fall in love with your food, rave about their experience, share it with friends, and keep coming back for more.
What they’re saying:
“Working with Samantha was a dream! She listened to our ideas and was able to come up with great options for us to choose from. She was efficient and willing to work with us on refining the design until it was just what we wanted. The execution of the project took exactly the amount of time she quoted and came out better than expected. Not only do we love it but we've had so many people from the neighborhood stop in to tell us how great it looks and how it's changed the corner for the better!”
Rachel Sillcocks
Owner/ Operator, Hilda & Jesse SF
About Me
Hi, I’m Sam. Since I was 15 years old I have worked every FOH position from host to GM- I have done it all. I love restaurants. I think that they are pillars of communities. Restaurants are important because they allow us to engage in one of the most human experiences: breaking bread with the ones you love.
My tenure in restaurants granted me the flexibility to study graphic design, traditional sign painting and mural design which I have fallen in love with. All of these mediums can transform how customers experience your restaurant both in person an online and each are incredibly important.
Simply put, people cannot taste your food through a screen. You have to capture their attention online beforehand and lure them in. Impeccable, unique, eye-catching branding can do that. It is an essential element of appealing to the modern diner.
Let me help you do this!
Interested in learning more?
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Interested in learning more? *
Book a free strategy call with me so I can learn more about you and your restaurant and to share how I can help!
